It seems that many health decisions are made on the basis of marketing rather than deep understanding.
Marketing simplifies too much down to a general feeling......or appeals to mystified expertise.
Both are emotional appeals.
In my writing I seek to educate and add value by offering a new way of seeing health for a transformation to more conscious choice. This deeper transformation takes time so it requires more of a relationship, not impulse buying.
I am committed to solving the most difficult health problems that I overcame and that others face. This requires labor intensive one-on-one work for people who have wasted thousands of dollars on all kinds of failed solutions. This is much harder than marketing commodity programs that are sold by an auto responder.
The biggest obstacle is in the mind: how people make health decisions, what they focus on and who or what they trust.
A lack of clarity here opens the door to emotionally manipulative marketing.
Transformation often involves pushing people out of their comfort zone and giving up illusions.
Sometimes this doesn't "feel' right. That's why you have to think and feel.
What sells are things like:
A generic thyroid Hashimoto’s autoimmune program netting it’s creator 42K dollars in one month. Thyroid is not a root cause and autoimmunity is not a root cause. Body parts don’t cause their own problems, root causes come from the outside, except the human mind, it does cause its own problems but is also due to a lack of good information.
Dr. Axe markets based on the triple hype of the day: adrenal, thyroid, and leaky gut. Body parts are not causes of their own problems. The gut actually beings in the mouth where several root causes can manifest that are priority focal points that hold back healing: toxicity, infection, and structural misalignment of teeth, airway, cranial bones. Dr Axe sells products like bone broth, while helpful to some, is overrated compared to say raw butter for healing the gut.
To be fair, Dr. Axe offers a lot of free information about nutrition, but it is rather scattered without a framework of how to put it all together in a quality way. Supplement sales are based on “takinhg this for that symptom,” not understanding root causes like nutritional deficiency in an individualized way.
Bulletproof may be an improvement for some people. The coffee may be high quality, but Bulletproof is similarly compromised by marketing:
Bulletproof whey protein is heavily cut with the sweetener tapioca as is indicated by the sugar/carb content on the package. Whey protein is one of the most exquisite although delicate tastes I have ever known, although there are other ingredients that may have influenced this decision.
Bulletproof coffee sold in a foil package has all kinds of sweetener added like the questionable erythritrol. People from other countries comment about how American’s need to sweeten everything, like out tastes are so deadened, unrefined and unexplored that we needed to be stimulated by being hit over the head. It’s like another aspect of being out of touch with your body so you can feel things working.
Bulletproof products like MCT oil have never tested well energetically for my people with chronic conditions.
The term Biohacking is a metaphor for computer problem solving that has proven very successful, like the term Bulletproof, as part of the aggressive, high-powered, competitive, electronics industry. An emphasis on nootropic stimulants seems motivated to blast past the fatigue perhaps created by such strong electrical, magnetic and radio frequencies rather than perhaps more emphasis on EMF protection.
I was read a statement by a well known female spiritual healer that to market to women you have appeal to a sense of economic class as in wealth. If that is true, manipulating people at that low level would seem to sell solutions at that low level of consciousness where complex health problems cannot be solved. It’s a choice between transactions versus transformation.
People pay attention to the buzz of success….because they really don’t know.
People seem to want to jump on something new, but only if it’s still not too far away from what they understand and have to think hard about. Everyone is bored and looking for something that seems new if it’s easy.
They’re shopping. This mode is transaction without commitment.
That’s not transformation where you look at what is wrong in yourself to find something much bigger.
Few people are serious enough to try to understand the complexity of Dr Jack Kruse who is synthesizing information about the revolution in cell biology and the environment of the physics of toxicity and nutrition, from EMF to sunlight. Nor would I expect everyone who is disabled with brain fog and chronic fatigue to follow a specialist’s science project in detail.
My role as a generalist is educating people to address all the root causes and give people solutions that work with just enough understanding to do it. I work hard to provide the simplest explanations spending years to refine ideas into short articles that people often act like are an unnecessary burden to read.
Clients and readers sometimes tell me they already understand and then I ask a few questions they can’t answer to show them they don’t. I already know that because I watch them lose focus on implementation by going back to their old fixation on symptoms. Some can be redirected, some cannot. Some fail by their own lack of implementation, even believing they did implement and then think I failed them.
One of my biggest contributions is actually defining all the 6 root causes formally with precise criteria, I have never seen this done. Think about how fathomlessly sloppy we have been collectively for not doing that. Everyone agrees that root causes are key but no one has defined it. Then what is the point of scientific research aimed at the wrong things and lacking the right interpretive framework to understand data? I have received hardly any comments recognizing that root causes have never been defined rigorously or that I addressed it systematically.
The first problem is in the mind: Become aware of how you make health decisions, where your attention goes, how you let your attention be lead, what false beliefs and limitations you have. What you think an answer looks like might not be like what the actual solution is.
Transformation requires getting outside perspectives. Having a truly open mind is necessary. You have to sit down and really READ. It also helps to have detailed feedback from a coach. Doing it on your own is too often just a series of shopping transactions within your existing paradigm that isn’t working.
I offer unique systematic energetic testing for all nutrients and highest quality solutions
for all root causes
to address your missing links that hold you back.
If you have been stuck and trying things that don't work,
then let's talk about how how my coaching can guide you through implementation
to make new routines and results stick.
For committed clients I am available on short notice for support to clarify instructions and solve problems.
Free Consultation Tell Me What You Need
Paul Hess, Ph.D.
I meet over video: Facebook. Zoom, Google or phone from Michigan, USA